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	<title>Sekhar Research Innovations Sdn Bhd &#187; Announcement</title>
	<atom:link href="http://srielastomers.com/category/announcement/feed" rel="self" type="application/rss+xml" />
	<link>http://srielastomers.com</link>
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		<title>Extruded Activated SRI Compound Masterbatch</title>
		<link>http://srielastomers.com/2010/05/extruded-activated-sri-compound-masterbatch</link>
		<comments>http://srielastomers.com/2010/05/extruded-activated-sri-compound-masterbatch#comments</comments>
		<pubDate>Sat, 01 May 2010 10:48:28 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[cleantech]]></category>
		<category><![CDATA[Recycled Rubber]]></category>
		<category><![CDATA[recycled rubber compound]]></category>
		<category><![CDATA[tire recycling]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=620</guid>
		<description><![CDATA[This video shows another example of the SRI post activation process.

]]></description>
			<content:encoded><![CDATA[<p>This video shows another example of the SRI post activation process.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hTUVSVZdOTw&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/hTUVSVZdOTw&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		</item>
		<item>
		<title>20% Recyled rubber in retread compound without loss in properties or performance</title>
		<link>http://srielastomers.com/2010/04/20-recyled-rubber-in-retread-compound-without-loss-in-properties-or-performance</link>
		<comments>http://srielastomers.com/2010/04/20-recyled-rubber-in-retread-compound-without-loss-in-properties-or-performance#comments</comments>
		<pubDate>Thu, 29 Apr 2010 06:16:40 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[recycled rubber compound]]></category>
		<category><![CDATA[retread]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=612</guid>
		<description><![CDATA[


Virgin compound blended with SRI Compound Masterbatch in proportions ranging from 5% to 20%


The significance here is that recycled content, converted to compound in the form of SRI Compound Masterbatch, has been successfully used to replace virgin rubber compound in this application (retread) in proportions of up to 20% without any appreciable loss in properties [...]]]></description>
			<content:encoded><![CDATA[<div>
<dl id="attachment_569">
<dt><a href="http://srielastomers.com/wp-content/uploads/2010/04/sri_compound_masterbatch_april_10.pdf"><img title="SRI Compound Masterbatch" src="http://srielastomers.com/wp-content/uploads/2008/04/sri_compound_masterbatch_april_101.jpg" alt="Click to download the full test as .PDF" width="615" height="461" /></a></dt>
<dd>Virgin compound blended with SRI Compound Masterbatch in proportions ranging from 5% to 20%</dd>
</dl>
</div>
<p>The significance here is that recycled content, converted to compound in the form of SRI Compound Masterbatch, has been successfully used to replace virgin rubber compound in this application (retread) in proportions of up to 20% without any appreciable loss in properties or performance. This directly translates to immediate raw material savings of between 5% to 7%  and potentially substantial consumption in a high volume, highly competitive application.</p>
<p>The full report is available as <a href="http://srielastomers.com/wp-content/uploads/2010/04/sri_compound_masterbatch_april_10.pdf">PDF here</a></p>
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		</item>
		<item>
		<title>SRI full scale 250Kg Activation System is operational</title>
		<link>http://srielastomers.com/2010/04/recyled-rubber-compound</link>
		<comments>http://srielastomers.com/2010/04/recyled-rubber-compound#comments</comments>
		<pubDate>Mon, 26 Apr 2010 17:03:57 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[recycled rubber compound]]></category>
		<category><![CDATA[SRI]]></category>
		<category><![CDATA[tire recycling]]></category>
		<category><![CDATA[tyre recycling]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=580</guid>
		<description><![CDATA[SRI is today introducing The SRI Activation System. For the first time ever,  an industrial cleantech process exists that can address the challege of volume processing for the global tire recycling industry in a viable, cost effective and environmentally friendly manner. This video features a full scale SRI Activated Compound production batch that was run [...]]]></description>
			<content:encoded><![CDATA[<p>SRI is today introducing The SRI Activation System. For the first time ever,  an industrial cleantech process exists that can address the challege of volume processing for the global tire recycling industry in a viable, cost effective and environmentally friendly manner. This video features a full scale SRI Activated Compound production batch that was run at a size of 250 kilograms . This represents commercial scale production capability on a modular level.  With this, SRI has now cleared the laboratory and testing phase, having now moved to the commercialization of our process.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/TaVF_4GgYGg&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/TaVF_4GgYGg&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>SRI&#8217;s proprietary machine effectively devulcanizes 40 mesh tire crumb in a mechano chemical process. The system allows for a batch size in excess of 250kg with a very low energy footprint, low heat signature and a process time of under 20 minutes per batch. Having achieved this milestone, production will begin shortly in both Malaysia and the USA with the equipment being shipped this month.</p>
<p><img class="alignnone size-medium wp-image-585" title="SRI CEO, Gopi Sekhar and COO Frank Steinleitner, Fully Activated." src="http://srielastomers.com/wp-content/uploads/2010/04/Activation-1-202x300.jpg" alt="" width="202" height="300" /> <img class="alignnone size-medium wp-image-594" title="SRI Activated Compound, 250 Kg batch" src="http://srielastomers.com/wp-content/uploads/2010/04/Activation-31-293x300.jpg" alt="" width="293" height="300" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>SRI Compound Masterbatch light truck tires reach 5000 km</title>
		<link>http://srielastomers.com/2010/04/sri-compound-masterbatch-light-truck-tires-reach-5000-km</link>
		<comments>http://srielastomers.com/2010/04/sri-compound-masterbatch-light-truck-tires-reach-5000-km#comments</comments>
		<pubDate>Thu, 08 Apr 2010 11:17:34 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[RRI]]></category>
		<category><![CDATA[tire]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[tyre]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=571</guid>
		<description><![CDATA[
Light truck tires manufactured using SRI Compound Masterbatch have successfully cleared the 5,000 km mark under normal commercial road conditions while carrying maximum payload. Reaching this very significant benchmark means that from this point forward the evaluation process will be identical to that of a normal production tire. SRI has achieved an industry first as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://srielastomers.com/wp-content/uploads/2010/04/RRI_SRI_5k_results.pdf"><img class="alignnone size-full wp-image-572" title="RRI SRI 5000 km results" src="http://srielastomers.com/wp-content/uploads/2010/04/RRI_SRI_5k_results.jpg" alt="" width="669" height="466" /></a></p>
<p>Light truck tires manufactured using SRI Compound Masterbatch have successfully cleared the 5,000 km mark under normal commercial road conditions while carrying maximum payload. Reaching this very significant benchmark means that from this point forward the evaluation process will be identical to that of a normal production tire. SRI has achieved an industry first as no other comparable material has previously qualified at this level.  These road test results show very similar wear patterns even down to axel related variations and have thus far cleared the evaluation process without issue. Having crossed the 10,000 km threshold, we await official measurement results and will be publishing them in due course.</p>
<p>Click the image above to <a href="../wp-content/uploads/2010/04/RRI_SRI_5k_results.pdf">download the full results</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>SRI visits Magnum USA</title>
		<link>http://srielastomers.com/2010/03/sri-visits-magnum-usa</link>
		<comments>http://srielastomers.com/2010/03/sri-visits-magnum-usa#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:05:04 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[usa tire recycling]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=551</guid>
		<description><![CDATA[Gopi Sekhar and Dato’ Frank Steinleitner, Chief Operating Officer of SRI, recently visited  Magnum D’Or Resources at their Colorado, USA facility.  The visit and site tour focused on the imminent crumb production at Magnum USA’s facility and the scheduled delivery and commissioning timelines for the SRI Activation System.
The SRI team was impressed with the sheer [...]]]></description>
			<content:encoded><![CDATA[<p>Gopi Sekhar and Dato’ Frank Steinleitner, Chief Operating Officer of SRI, recently visited  <a href="http://magnumresources.net/">Magnum D’Or Resources</a> at their Colorado, USA facility.  The <a href="http://magnumresources.net/gallery/?level=album&amp;id=7">visit and site tour</a> focused on the imminent crumb production at Magnum USA’s facility and the scheduled delivery and commissioning timelines for the SRI Activation System.</p>
<p>The SRI team was impressed with the sheer size of the Hudson, Colorado site and what it represented in terms of available raw material feedstock.</p>
<div id="attachment_552" class="wp-caption alignnone" style="width: 510px"><a href="http://srielastomers.com/wp-content/uploads/2010/03/gopi_sekhar_frank_Steinleitner_visit_magnum_colorado.jpg"><img class="size-full wp-image-552" title="gopi_sekhar_frank_Steinleitner_visit_magnum_colorado" src="http://srielastomers.com/wp-content/uploads/2010/03/gopi_sekhar_frank_Steinleitner_visit_magnum_colorado.jpg" alt="" width="500" height="335" /></a><p class="wp-caption-text">From left: Joseph Glusic, Frank Steinleitner, Gopi Sekhar and Bryan Brammer.</p></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Tire Recycling Breakthrough, The Edge</title>
		<link>http://srielastomers.com/2010/01/tire-recycling-breakthrough</link>
		<comments>http://srielastomers.com/2010/01/tire-recycling-breakthrough#comments</comments>
		<pubDate>Wed, 06 Jan 2010 09:52:01 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[the edge]]></category>
		<category><![CDATA[tire]]></category>
		<category><![CDATA[tyre]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=514</guid>
		<description><![CDATA[SRI&#8217;s CEO, Gopi Sekhar was recently interviewed by Karamjit Singh of The Edge, a financial and investment weekly publication here in Malaysia. The following is an excerpt.
One of the biggest environmental problems plaguing the world is the  estimated one billion tyres lying in dumps around the world. The tyres  cannot be easily disposed [...]]]></description>
			<content:encoded><![CDATA[<p>SRI&#8217;s CEO, Gopi Sekhar was recently <a href="http://www.theedgemalaysia.com/technology/156721-tyre-recycling-breakthrough.html">interviewed</a> by Karamjit Singh of The Edge, a financial and investment weekly publication here in Malaysia. The following is an excerpt.</p>
<blockquote><p>One of the biggest environmental problems plaguing the world is the  estimated one billion tyres lying in dumps around the world. The tyres  cannot be easily disposed of or recycled and lie in massive dumps — some  up to six football fields deep — leaking chemicals into the ground.  Some catch fire spectacularly. These fires do not burn out easily.  YouTube has videos showing tyre dumps on fire, spewing out thick black  smoke and flames. The fires will last for days, the smoke for years. One  tyre dumpsite was simmering deep in its bowels, releasing smoke for  five incredible years.</p>
<p>“It is a common occurrence,” says Gopi Sekhar, CEO of SRI, who  nonetheless believes he has found the solution to the rising mountains  of discarded tyres around the world. He and his research team have  created a compound which goes into making retread tires. More  importantly, a light tyre for trucks, which was made with more than 14%  recycled rubber, has been independently validated and tested by the  Rubber Research Institute (RRI) of the Malaysian Rubber Board. The RRI  noted that the performance of the tyre made by SRI was even better than  that of a tyre made of virgin rubber (read full RRI report at  http://magnumresources.net/investors/565).</p>
<p>An ecstatic Gopi welcomes the RRI validation. “What we have here is  nothing less than the solution to the global tyre and rubber scrap  problem. It will address not only the annual  accumulation [of tyres]  but also the backlog in the landfills. The introduction of SRI Compound Masterbatch as an industrial raw material effectively means  cost-effective value-added consumption, which will make it irresistible  as a green raw material. We believe that this is the future of global  rubber recycling,” he says.</p></blockquote>
<p style="text-align: center;"><img class="size-medium wp-image-515 aligncenter" title="SRI CEO, Gopi Sekhar. Tire Recyling Breakthrough, The Edge" src="http://srielastomers.com/wp-content/uploads/2010/01/Gopi_Sekhar_TheEdge-300x225.jpg" alt="&quot;Tire Recycling Breakthrough&quot;" width="300" height="225" /></p>
<p>The rest of the article can be read at <a title="Tire Recycling Breakthrough article at The Edge" href="http://www.theedgemalaysia.com/technology/156721-tyre-recycling-breakthrough.html">The Edge</a></p>
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		<item>
		<title>Light truck tires reach 2,500 km mark at RRI</title>
		<link>http://srielastomers.com/2010/01/rri_light_truck_tire_2500km</link>
		<comments>http://srielastomers.com/2010/01/rri_light_truck_tire_2500km#comments</comments>
		<pubDate>Wed, 06 Jan 2010 07:51:46 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Compounds]]></category>
		<category><![CDATA[Recycled Rubber]]></category>
		<category><![CDATA[RRI]]></category>
		<category><![CDATA[SRI]]></category>
		<category><![CDATA[Tires]]></category>
		<category><![CDATA[trials]]></category>
		<category><![CDATA[truck]]></category>
		<category><![CDATA[Tyres]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=511</guid>
		<description><![CDATA[SRI is pleased to announce 2,500km mark of the RRI on the road validation trials of our light truck tires  has been passed successfully. The RRI results confirm no appreciable difference in abrasion resistance and performance to date. SRI will be clearing the 5,000km mark in the coming week. This is a significant performance marker [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_428" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-428" title="2,500 km mark" src="http://srielastomers.com/wp-content/uploads/2009/10/DSC00301-300x225.png" alt="RRI inspecting inspecting light truck tire" width="300" height="225" /><p class="wp-caption-text">RRI inspecting inspecting light truck tire</p></div>
<p>SRI is pleased to announce 2,500km mark of the RRI on the road validation trials of our light truck tires  has been passed successfully. The RRI results confirm no appreciable difference in abrasion resistance and performance to date. SRI will be clearing the 5,000km mark in the coming week. This is a significant performance marker for new tires. SRI now expects to quickly progress through the protocol so that we may carry out the required tests with European Light truck compounds.</p>
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		<item>
		<title>Rubber Research Institute Tire Lab First On Road Validation Exercise of SRI Custom Compound Tires Begin</title>
		<link>http://srielastomers.com/2009/10/rubber-research-institute-tire-lab-first-on-road-validation-exercise-of-sri-custom-compound-tires-begin</link>
		<comments>http://srielastomers.com/2009/10/rubber-research-institute-tire-lab-first-on-road-validation-exercise-of-sri-custom-compound-tires-begin#comments</comments>
		<pubDate>Wed, 21 Oct 2009 14:40:18 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Recycled Rubber]]></category>
		<category><![CDATA[RRI]]></category>
		<category><![CDATA[SRI]]></category>
		<category><![CDATA[SRI Compound]]></category>
		<category><![CDATA[Tires]]></category>
		<category><![CDATA[Tyres]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=416</guid>
		<description><![CDATA[Today 21st October 2009 the SRI truck fitted with  SRI Compound-based tires and control units was driven into the Rubber Research facility of the Malaysian Rubber Board for the tires to be measured and marked by the tire lab staff to commence the validation exercise. Appropriate measurements of tread depth and other relevant specifications were [...]]]></description>
			<content:encoded><![CDATA[<p>Today 21st October 2009 the SRI truck fitted with  SRI Compound-based tires and control units was driven into the Rubber Research facility of the Malaysian Rubber Board for the tires to be measured and marked by the tire lab staff to commence the validation exercise. Appropriate measurements of tread depth and other relevant specifications were taken in addition to taking odometer readings before starting the validation exercise, measurements will be taken based on distance traveled according to the protocol set by the Tire Lab.</p>
<p>Dr. Alias Othman the Director of the Technology and Engineering and Puan. Che Su Head of the Advance Technology unit were on hand to witness the historic event and take a close look at the tires and measurements taken.</p>
<p><img title="Director of Tech and head of unit witnessing the measurements being taken" src="http://srielastomers.com/wp-content/uploads/2009/10/Director-of-Tech-and-head-of-unit-witnessing-the-measurements-being-taken-300x225.png" alt="Director of Tech and head of unit witnessing the measurements being taken" width="300" height="225" /> <img class="alignnone size-medium wp-image-440" title="Dr Alias Director of Tech &amp; Eng taking a close look at the Magmnum SRI compound tire" src="http://srielastomers.com/wp-content/uploads/2009/10/Dr-Alias-Director-of-Tech-Eng-taking-a-close-look-at-the-Magmnum-SRI-compound-tire-300x225.png" alt="Dr Alias Director of Tech &amp; Eng taking a close look at the Magmnum SRI compound tire" width="300" height="225" /></p>
<p><img class="alignnone size-medium wp-image-439" title="Dr Alias personally inspecting teh Magnum SRI test tire" src="http://srielastomers.com/wp-content/uploads/2009/10/Dr-Alias-personally-inspecting-teh-Magnum-SRI-test-tire-300x225.png" alt="Dr Alias personally inspecting teh Magnum SRI test tire" width="300" height="225" /> <img class="alignnone size-medium wp-image-438" title="Gopi Sekhar with SRI truck" src="http://srielastomers.com/wp-content/uploads/2009/10/DSC00278-300x225.png" alt="Gopi Sekhar with SRI truck" width="300" height="225" /><br />
<img class="alignnone size-medium wp-image-435" title="Measurements taken" src="http://srielastomers.com/wp-content/uploads/2009/10/DSC00286-300x225.png" alt="Measurements taken" width="300" height="225" /> <img class="alignnone size-medium wp-image-432" title="Magnum SRI Light Truck Tire" src="http://srielastomers.com/wp-content/uploads/2009/10/DSC00293-300x225.png" alt="Magnum SRI Light Truck Tire" width="300" height="225" /></p>
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		<item>
		<title>SRI Compound Light Truck Tire Production</title>
		<link>http://srielastomers.com/2009/09/magnumsri-light-truck-tire-production</link>
		<comments>http://srielastomers.com/2009/09/magnumsri-light-truck-tire-production#comments</comments>
		<pubDate>Sun, 13 Sep 2009 09:45:57 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Recycle]]></category>
		<category><![CDATA[SRI]]></category>
		<category><![CDATA[SRI Compound]]></category>
		<category><![CDATA[Tires]]></category>
		<category><![CDATA[Tyres]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://srielastomers.com/?p=378</guid>
		<description><![CDATA[magn
Sekhar Research Innovations announces Worlds’ first ever Light Truck Tires produced with 20% Recycled Rubber Compound (SRI Compound).
Video #3 Revolutionary Technology: SRI Compound based Light Truck Tire Production:

Sekhar Research Innovations is proud to announce that it has successfully produced Light Truck Tires in a commercial production plant using a significant proportion of its custom compound. [...]]]></description>
			<content:encoded><![CDATA[<p>magn</p>
<p>Sekhar Research Innovations announces Worlds’ first ever Light Truck Tires produced with 20% Recycled Rubber Compound (SRI Compound).</p>
<h4>Video #3 Revolutionary Technology: SRI Compound based Light Truck Tire Production:</h4>
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<p>Sekhar Research Innovations is proud to announce that it has successfully produced Light Truck Tires in a commercial production plant using a significant proportion of its custom compound. All preliminary tests have been positive and in accordance with specifications of the original control.  SRI is confident that its current attained success is of critical importance and great significance to the rubber industry. Moreover,  SRI is certain that this represents ‘History in the Making.’</p>
<p>The  SRI  Compound was originally produced in full production batch in a Banbury Mixer in the World Renowned Malaysian Rubber Board’s, Rubber Research Institute facility in Sg. Buloh <a href="http://www.lgm.gov.my/">http://www.lgm.gov.my/</a> and subsequently shipped to the manufacturer’s plant.</p>
<p>SRI Compound was then mixed and formulated with virgin light truck compound in a range of pre-agreed proportions. This blending process was successful without any alteration. Upon completion, the resultant compound was put through the balance of the manufacturing process.</p>
<p>Upon the success of the process the tires have now been shipped for independent testing at the World Renowned Malaysian Rubber Board’s, Rubber Research Institute facility in Sg. Buloh <a href="http://us.lrd.yahoo.com/_ylt=Ao10fg8o0wMN9RserxemcBKxcq9_;_ylu=X3oDMTE2MmR1ZThqBHBvcwMzBHNlYwNuZXdzQXJ0Qm9keQRzbGsDaHR0cHd3d2xnbWdv/SIG=10rtsuq8f/**http%3A//www.lgm.gov.my/"></a><a href="http://www.lgm.gov.my/">http://www.lgm.gov.my/</a>.  Where they will be subjected to a two phase process:</p>
<p>First, the Institute will conduct a full range of tire lab tests which will include abrasion resistance. The tests will be carried out on both the original control tires in parallel with the tires containing the SRI Compound. Second,  SRI Compound based light truck tires will be tested and compared alongside the control units.</p>
<p>Further, the tires will also be installed on a commercial truck operating in real time conditions for their useful life under standard load. The vehicle will return to the Rubber Research Institute Tire Testing Lab, where results should show the compounds aligned with all the protocols in terms of kilometers run tests so that proper measurements may be taken.</p>
<p>SRI, through it&#8217;s partners and licensees, is positioned to become a major player in the international tire compound market.  SRI possesses unique technology and will soon be introducing it to the global market.</p>
<p>Gopi Sekhar, CEO of SRI, stated, “In an industry that has now come to terms with ever increasing raw material costs, both from natural and synthetic rubbers which are further exacerbated by very serious environmental concerns, in terms of the responsible management of the resultant used tire scrap, there has been no real solution that could adequately address either the backlog nor the growing annual accumulation that has it in a literal stranglehold.</p>
<p>All efforts thus far have either, in some way added to the already burgeoning global pollution problem or ended up being niche applications, which relative to the problem are irrelevant.</p>
<p>Today SRI has unveiled a technology and process which for the very first time can address both the accumulation of scrap tires and over time the enormous backlog. The SRI process is designed to match industry volume processes and conditions; it further lends itself easily to a full and wide range of applications as a real value added raw material. This makes it a very valuable cost saving raw material to manufacturers at a time that they really need it, while at the same time allowing them to be environmentally responsible by substantively and meaningfully addressing a very serious global pollution problem.”</p>
<p><span style="text-decoration: underline;">RECAP FROM VIDEO 1 AND 2: </span></p>
<p>If you watch Video #1</p>
<p><a title="Permanent Link to &quot;Successful Production of SRI Compound in Full Commercial Scale&quot;" rel="bookmark" href="../2009/09/successful-production-of-magnum-sri-custom-compound-in-full-commercial-scale">Successful Production of SRI Compound in Full Commercial Scale</a></p>
<p>and then take Video #2</p>
<p><a title="Permanent Link to &quot;SRI Compound Successfully Blended in Actual Manufacturing Conditions&quot;" rel="bookmark" href="../2009/09/magnumsri-next-generation-custom-compound-successfully-blended-in-actual-manufacturing-conditions">SRI Compound Successfully Blended in Actual Manufacturing Conditions</a></p>
<p>it will start to paint the big picture. By the time you watch the Video #3, released in today’s news, it clearly proves how SRI is making history and stands to have an enormous positive effect on the global market of rubber.</p>
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