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	<title>Sekhar Research Innovations Sdn Bhd &#187; recycling</title>
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	<link>http://srielastomers.com</link>
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		<title>Tire Recycling Breakthrough, The Edge</title>
		<link>http://srielastomers.com/2010/01/tire-recycling-breakthrough</link>
		<comments>http://srielastomers.com/2010/01/tire-recycling-breakthrough#comments</comments>
		<pubDate>Wed, 06 Jan 2010 09:52:01 +0000</pubDate>
		<dc:creator>SRI</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[recycling]]></category>
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		<category><![CDATA[tire]]></category>
		<category><![CDATA[tyre]]></category>

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		<description><![CDATA[SRI&#8217;s CEO, Gopi Sekhar was recently interviewed by Karamjit Singh of The Edge, a financial and investment weekly publication here in Malaysia. The following is an excerpt. One of the biggest environmental problems plaguing the world is the estimated one billion tyres lying in dumps around the world. The tyres cannot be easily disposed of [...]]]></description>
			<content:encoded><![CDATA[<p>SRI&#8217;s CEO, Gopi Sekhar was recently <a href="http://www.theedgemalaysia.com/technology/156721-tyre-recycling-breakthrough.html">interviewed</a> by Karamjit Singh of The Edge, a financial and investment weekly publication here in Malaysia. The following is an excerpt.</p>
<blockquote><p>One of the biggest environmental problems plaguing the world is the  estimated one billion tyres lying in dumps around the world. The tyres  cannot be easily disposed of or recycled and lie in massive dumps — some  up to six football fields deep — leaking chemicals into the ground.  Some catch fire spectacularly. These fires do not burn out easily.  YouTube has videos showing tyre dumps on fire, spewing out thick black  smoke and flames. The fires will last for days, the smoke for years. One  tyre dumpsite was simmering deep in its bowels, releasing smoke for  five incredible years.</p>
<p>“It is a common occurrence,” says Gopi Sekhar, CEO of SRI, who  nonetheless believes he has found the solution to the rising mountains  of discarded tyres around the world. He and his research team have  created a compound which goes into making retread tires. More  importantly, a light tyre for trucks, which was made with more than 14%  recycled rubber, has been independently validated and tested by the  Rubber Research Institute (RRI) of the Malaysian Rubber Board. The RRI  noted that the performance of the tyre made by SRI was even better than  that of a tyre made of virgin rubber (read full RRI report at  http://magnumresources.net/investors/565).</p>
<p>An ecstatic Gopi welcomes the RRI validation. “What we have here is  nothing less than the solution to the global tyre and rubber scrap  problem. It will address not only the annual  accumulation [of tyres]  but also the backlog in the landfills. The introduction of SRI Compound Masterbatch as an industrial raw material effectively means  cost-effective value-added consumption, which will make it irresistible  as a green raw material. We believe that this is the future of global  rubber recycling,” he says.</p></blockquote>
<p style="text-align: center;"><img class="size-medium wp-image-515 aligncenter" title="SRI CEO, Gopi Sekhar. Tire Recyling Breakthrough, The Edge" src="http://srielastomers.com/wp-content/uploads/2010/01/Gopi_Sekhar_TheEdge-300x225.jpg" alt="&quot;Tire Recycling Breakthrough&quot;" width="300" height="225" /></p>
<p>The rest of the article can be read at <a title="Tire Recycling Breakthrough article at The Edge" href="http://www.theedgemalaysia.com/technology/156721-tyre-recycling-breakthrough.html">The Edge</a></p>
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